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Regional Development

REGIONAL DEVELOPMENT


The Beautiful Store Foundation runs its sharing business through the participation of all stakeholders that donate, do volunteering activities, and purchase a reused item. The focus is on constant change rather than immediate and temporary support for the delicate observation and change of alienated neighbors. The Beautiful Store Foundation runs its sharing business with a focus on sustainable change, using profits for meaningful sharing. Instead of sharing to solve a problem, we try to identify a problem at the social and individual level first, and then prevent its deterioration due to inequality and a welfare blind spot so that long-term change can happen through sharing.




The BeautifulStore Foundation runs its sharing business through the participation of all stakeholders that donate, do volunteering activities, and purchase a reused item. The focus is on constant change rather than immediate and temporary support for the delicate observation and change of alienated neighbors. 

The BeautifulStore Foundation runs its sharing business with a focus on sustainable change, using profits for meaningful sharing. Instead of sharing to solve a problem, we try to identify

a problem at the social and individual level first, and then prevent its deterioration due to inequality and

a welfare blind spot so that long-term change can happen through sharing.


01
BEAUTIFUL HOPE SHARING

(We offer a bridge of hope to connect neighbors.) Beautiful Hope Sharing

is the leading regional development project of The The BeautifulStore Foundation Foundation, which uses proceeds from the sale of donated goods to help alienated neighbors and the local community. Through this program, we provide financial support for struggling households, individuals, and nonprofit organizations, including financial aid for residential renovations, medical care, scholarships, and educational expenses.

02
BEAUTIFULFELLOW

The BeautifulFellow project supports the growth of social innovation leaders trying to solve social issues with innovative business models. 

The BeautifulStore Foundation believes in the possibilities and power of change created by people, thus focusing on “people” to solve social issues in creative ways. A total of 43 social innovation leaders were identified and supported in 2011-2021. The recruitment of social innovation leaders began in the environment field in 2020. We try to build a sustainable social innovation enterprise by offering solid support to social innovation leaders called “BeautifulFellow” By expanding our solidarity and cooperation with BeautifulFellow, we create a social and economic ecosystem and increase the happiness index of our society via

The BeautifulStore Foundation.

03
BEAUTIFUL SHARING BUNDLE

We share warmth with the elderly living alone. This regular sharing campaign delivers the bundle of rice and daily necessities to the elderly living alone around the nation before the New Year’s Day holidays with the participation of volunteers.

01
Beautiful Hope Sharing

(We offer a bridge of hope to connect neighbors.) Beautiful Hope Sharing is the leading regional development project of The Beautiful Store Foundation, which uses proceeds from the sale of donated goods to help alienated neighbors and the local community. Through this program, we provide financial support for struggling households, individuals, and nonprofit organizations, including financial aid for residential renovations, medical care, scholarships, and educational expenses.

02
BeautifulFellow

The BeautifulFellow project supports the growth of innovative social leaders trying to solve social issues with innovative business models. Beautiful Store believes in the possibilities and power of change created by people, thus focusing on “people” to solve social issues in creative ways. A total of 53 innovative social leaders have been selected and supported since 2011. In 2020 the selection of fellows especially in the environment field began. We try to build a sustainable social innovation enterprise by offering solid support to innovative social leaders called “BeautifulFellow.” By expanding our solidarity and cooperation with BeautifulFellow, we create a social and economic ecosystem and increase the happiness index of our society via Beautiful Store.

03
Beautiful Sharing Bundle 

We share warmth with the elderly living alone. This regular sharing campaign delivers the bundle of rice and daily necessities to the elderly living alone around the nation before the New Year’s Day holidays with the participation of volunteers.

34, Sogong-ro, Jung-gu, Seoul, Rep of KOREA (04630)


TEL : 1577-1113      FAX : +82-02-730-0525, +82-02-725-2003

MAIL :  world@bstore.org      Registration NO, : 101-82-16327


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